The Fashion Branding module has dived into the principles and strategies utilised by brands to construct meaning, identity, and distinctive image which in turn foster emotional resonance in an increasingly saturated and competitive market landscape. Having critically analysed successful branding strategies, this module provided an understanding of how visual language, tone of voice, and brand values and vision are capable of shaping consumers perception of brands. 

The module culminated in the production of a brand activation for the chosen beauty brand Glossier. The designed Boys of Glossier brand activation is built upon the parent brand’s core values of inclusivity and celebration of everyone’s beauty. In this line, the skincare collection aimed at celebrating male’s beauty and including a brand new audience in Glossier’s community of beautiful people.