The Publishing & Media Relations module explored diverse methods of communication, with a particular focus on how tone can be adapted to effectively present and argue a topic. It offered hands-on experience in editorial-style writing through the development of three distinct article types: a product launch review, a breaking news story, and a long-form feature article.

This project enabled me to engage with topics aligned with my personal and professional interests while developing a distinctive editorial voice. I explored industry-relevant issues such as brand storytelling, the impact of economic inflation on luxury pricing, and sustainability within e-commerce, specifically the role of digital product passports. Through this work, I refined my ability to write with clarity, precision, and appropriate tone across different formats. The module also enhanced my understanding of the media landscape and the strategic value of editorial content in shaping brand perception.